Mastertronic

Mastertronic was originally a British publisher and distributor of low-cost computer game software founded in 1983 in London. Their first games were launched on April 2, 1984. At its peak the label was one of the largest software publishers in the UK, achieved by selling cassette-based software at £1.99. As well as supplying leading retailers such as Woolworth's and Toys "R" Us, Mastertronic sold software in outlets such as newsagents which had not been previously associated with the software market.