International Operations

Part of Corporation

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The third part of the Corporation series looks at corporate influence on society and culture. The arrival of a major Canadian supermarket's French subsidiary, Supermarchés Montréal, in a town on the outskirts of Paris has a social and cultural impact: on the shopping and eating habits of the local population; on stall-holders in the traditional local market who see their customers drift away; on employees who must adjust to an unaccustomed work environment. President Sam Steinberg's first visit to the French stores provides a first-hand glimpse of the homogenizing effect of corporate technology on culture.