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It's Yours: A Film on Hip-Hop and the Internet
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By the dawn of the 21st century, hip-hop sales had reached an all-time high, but one thing has remained the same. The doors were still locked, and the music industry held the keys. Young artists began to self-market on the Internet, ultimately helping to collapse the music industry as we knew it. It’s Yours explores how it became possible to become a rap star through a Twitter account, YouTube site or Myspace page. It tells this story through the unique perspectives of numerous artists, producers, record industry insiders, and music and cultural critics.
Watch this film
Prime Video
Rent, buy, or stream
Amazon
DVD & Blu-ray
Apple TV
Rent, buy, or stream
Vudu
Rent or buy
Some links are affiliate links — I earn a small commission if you buy, at no extra cost to you. Learn more
