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To be known, the well-known popular actor Björn Kjellman will enter the role of a celebrity. With his solid background as an actor and artist, he is perfect for changing roles with some of Sweden's foremost celebrities. Every week, Björn Kjellman has done thorough research on his current interview subject and has a whole wall with pictures and clips as inspiration to be able to fully enter the role. It ends with the celebrity sitting and interviewing "himself" in the form of Björn Kjellman. Expect touching and honest portraits where the interviewee opens up in a completely different way than we have seen before.