Next Door Witch J

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The story of the life and love of young people working in the beauty industry of Korea. ‎‎Co.J. Yi is a well-known beauty blogger who creates content called "Jay And the Witch Next Door." ‎‎ She talks boldly about how she feels, and that's why she has succeeded in creating beauty standards. ‎ ‎Li U-bin is THE CEO of the new cosmetics company urtone. His products have been approved by a well-known blogger, So Jay Yi, but at the same time he tries to get close to it for personal reasons. He's smart, but he's got zero dating skills.‎‎Lee Tae-gyun is the director of a company specializing in beauty content control. Tall and beautiful Lee Tae-gyun is secretly in love with So Jay Yi, which is why the story forms a love triangle. ‎‎About Oh-hyun is a beauty blogger with over 1 million followers. She used to be an idol of So Jay Yi, but soon earned a "star disease", demanding a special relationship, which made the quality of her content deteriorated. She is currently a rival to So J.I.‎