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Twelve aspiring songwriters battle through a series of innovative challenges testing their creativity, patience and drive as this unique creative process is unveiled for the first time. To find out if they have what it takes, Keith Naftaly, SVP of A&R for RCA/Jive Label Group at Sony Music Entertainment, will be featured throughout the series to help judge the competition and some of the most influential musicians will serve as guest judges including Leona Lewis, Natasha Bedingfield, Donna Summer, Jermaine Dupri, Taio Cruz, Ryan Tedder and Evan Bogart.