PF Magic

PF.Magic, Inc. was a video game developer founded in 1991 and located in San Francisco, California, United States. Though it developed other types of video games, it was best known for its virtual pet games, such as Dogz and Catz. The company was able to make extra revenue by selling plush toys under the Petz trademark. It was bought out in 1998 by Mindscape, Inc. After changing hands a few more times, Ubisoft now owns the copyright on its Petz, Oddballz and Babyz titles.