Victoria Hernández

Victoria Hernández was an Afro-Puerto Rican music entrepreneur. Though a talented musician, she devoted her career to the business aspects of the music industry. In 1927, she opened the first Latin music store in New York City, one of only sixteen businesses owned by Puerto Rican migrant women. She served as an agent to locate music talent for record labels and bandleaders and at one point owned her own record label. After following her brother to Mexico City, Hernández returned to the Bronx and founded Casa de Música, later renamed to Casa Hernández. The music store she founded in 1941, now known as Casa Amadeo, antigua Casa Hernandez has the longest record of continuous operation of any music store in New York City.